Campaign Total Budgets Roll Out in Open Beta for Search, Performance Max and Shopping Campaigns
Google Ads has announced the open beta launch of Campaign Total Budgets for Search, Performance Max, and Shopping campaigns, introducing a more flexible and time-bound way for advertisers to manage campaign spend.
Until now, advertisers running short-term initiatives such as product launches, flash sales, festive promotions, or limited-time offers had to rely on daily budget adjustments to control overall spend. With campaign total budgets, marketers can now set one fixed budget for a defined period—ranging from a few days to several weeks—eliminating the need for constant manual intervention.
The new feature allows advertisers to specify the total amount they want to spend by a campaign end date, rather than managing budgets on a day-to-day basis. Google Ads’ automation then dynamically optimizes spend across the campaign duration, aiming to fully and efficiently utilize the budget by the end date.
According to Google, this approach helps advertisers avoid two common challenges:
- Overspending during high-traffic days
- Underspending due to conservative daily budget limits
Whether brands are running a 72-hour experiment, a week-long sales event, or a month-long promotional push, campaign total budgets ensure campaigns stay aligned with overall budget goals without missing high-intent opportunities.
This update is particularly valuable for performance-driven marketers who need predictable budget control while still benefiting from Google’s real-time optimization across auctions, placements, and demand signals.
Campaign total budgets are currently available in open beta, and advertisers can start testing the feature within eligible Search, Performance Max, and Shopping campaigns.
