Early industry chatter suggests that advertising placements within ChatGPT could be commanding CPMs as high as $60, positioning the AI platform among the most premium digital ad environments currently under discussion.
According to sources familiar with early conversations, the higher CPM is being justified by ChatGPT’s high-intent usage, deep conversational engagement, and the absence of traditional ad clutter seen on social and display networks. Unlike scroll-based platforms, ads in ChatGPT are expected to appear in contextually relevant, intent-driven moments, where users are actively seeking solutions, recommendations, or insights—making attention far more valuable.
If confirmed, a $60 CPM would place ChatGPT ads closer to LinkedIn-level or CTV premium inventory, rather than performance-heavy platforms like Google Display or Meta Audience Network. For brands, this signals a shift from volume-based impressions to quality-driven exposure, where fewer impressions may still deliver outsized impact.
While OpenAI has not officially announced pricing or rollout details, marketers are already debating how ChatGPT ads could fit into future media mixes—particularly for B2B, SaaS, fintech, and high-consideration consumer brands.
For now, the $60 CPM figure remains unofficial, but it clearly indicates one thing: if ads do arrive in ChatGPT at scale, they are likely to be positioned as a premium, intent-first advertising channel, not a low-cost reach play.
