Microsoft Advertising has rolled out asset-level ad reviews, a major upgrade to how ads are reviewed and approved on the platform.
What’s New?
Earlier, if one element of an ad violated policy, the entire ad was disapproved.
With asset-level reviews, each individual asset is reviewed separately.
Assets reviewed individually include:
- Headlines
- Descriptions
- Images
- Extensions and other creative assets
If one asset fails review, only that asset is disapproved, not the full ad.
How Asset-Level Reviews Work
- Each asset gets its own approval or disapproval status
- Disapproved assets are clearly flagged inside the account
- Ads can continue running as long as enough approved assets remain
- Advertisers can edit, replace, or remove only the rejected asset
Key Benefits for Advertisers
✅ Reduced Campaign Downtime
A single non-compliant headline or image no longer pauses the entire ad.
✅ Faster Fixes
You can instantly identify exactly which asset caused the issue and fix only that part.
✅ Better Creative Testing
Marketers can test multiple headlines and visuals without risking full ad disapproval.
✅ Improved Efficiency at Scale
Especially useful for:
- Large accounts
- Performance marketers
- Agencies managing multiple clients
- Automated and responsive ad formats
Why This Update Matters
This change moves Microsoft Ads away from an “all-or-nothing” approval model to a granular, modern review system, similar to how advanced ad platforms handle creative assets today.
For advertisers, this means:
- Faster launches
- Fewer disruptions
- Better ROI
- More control over ad compliance
What Advertisers Should Do Next
- Regularly review asset status in your account
- Keep multiple compliant headlines and descriptions live
- Fix or replace disapproved assets instead of rebuilding ads
- Align creative testing strategies with asset-level approvals
In Simple Terms
Microsoft’s asset-level ad reviews allow your ads to keep running—even if one creative element has an issue—making ad management faster, smarter, and less disruptive.
If you want, I can also:
- Write a LinkedIn post about this update
- Create a PPT slide summary
- Explain how it compares with Google Ads
- Share best practices for asset-level compliance
