Google is expanding Google Search Console with a dedicated Generative AI performance report, giving website owners and SEO professionals new visibility into how their pages appear inside Google’s AI-powered search experiences.
Google officially announcement in the new reports in June 2026, covering generative AI features such as AI Overviews and AI Mode. The reports are now becoming increasingly visible to website owners as Google expands access.
What Can You See?
The new Generative AI reporting provides insights including:
- Impressions — how often your URLs appeared in Google’s generative AI features.
- Pages — which website pages were shown.
- Countries — where users saw your content.
- Devices — desktop and mobile visibility.
- Dates — performance trends over hourly, daily, weekly and monthly periods.
Why Is This Important for SEO?
This is a major development because traditional Search Console reporting doesn’t clearly separate visibility generated by Google’s AI search experiences.
With the new report, SEO teams can start measuring AI Search visibility alongside conventional organic search performance.
This creates a new KPI for marketers:
Traditional SEO Visibility + Generative AI Visibility = Total Search Visibility
Google has also clarified that AI Mode data counts toward the overall totals in the Search Console Performance report.
What Should SEO Professionals Do?
Marketers should start monitoring:
- Which pages are appearing in AI Overviews and AI Mode.
- Which topics generate the most AI visibility.
- Whether AI visibility is increasing or declining.
- Which content formats Google is selecting.
- How AI visibility compares with traditional organic traffic.
Google’s own guidance continues to emphasize unique, valuable and non-generic content, while noting that established SEO fundamentals remain important for appearing in generative AI search features.
The Bigger SEO Shift
Google Search is moving from simply measuring “Where do I rank?” to a broader question:
“Is my brand or content being surfaced in Google’s AI-generated answers?”
For SEO professionals, this makes GEO (Generative Engine Optimization), entity optimization, topical authority and content quality increasingly important areas to monitor.
Bottom line: Google Search Console is becoming more AI-focused. The new Generative AI performance reporting gives SEOs a clearer way to understand how their content performs inside AI Overviews and AI Mode—making AI visibility an increasingly important part of modern SEO measurement.
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